FIELDS OF WORK:
What we do
Marketing: The association carries out press and public relations work for its members and the joint umbrella brand KLOSTERLAND, it initiates schemes for the joint marketing of cultural tourism and facilitates the exchange within the association.
Monastic culture: The main focus is on monastic culture. The work around this topic aims to develop educational programmes for the association and its members.
Products: The association develops products as well as cultural and educational programmes and with these expands the range of services offered to its members. Furthermore, the products serve to generate income to finance cultural work and they function as ambassadors for the association.
FIELDS OF COMPETENCE:
What we do really well
Uniting diversity under one roof: The monasteries at KLOSTERLAND are very diverse regarding their history as well as their current programmes and the type and character of their sites. The association provides an overview to interested parties and creates and promotes programmes for visitors.
Giving relevance to monastic culture: The association highlights and develops the value of monastic culture for our society and for individuals; it demonstrates that monastic forms of work and life can inspire current debates and provide answers to individual questions of life.
Cooperating and learning from each other: KLOSTERLAND organises meetings for networks of monasteries in German-speaking countries and provides its participants with the opportunity of exchanging expertise and getting to know each other for mutual inspiration and for the realisation of co-operations.
Centre of Competence: KLOSTERLAND also is a network of experts that collectively holds a lot of knowledge, experience and practical examples. Members can draw on this knowledge and on advice from colleagues when they have questions and look for ideas. For realising events, consultations and projects a suitable team can be formed at any time.
Product development: With great openness, creativity and knowledge of the sector, KLOSTERLAND develops special products that act as mediators of monastic culture and that offer shops an attractive diversification to their product range.
TARGET GROUPS AND CUSTOMERS:
The association addresses three main target groups
Members / Locations: This target group consists of the responsible local institutions such as municipalities, religious orders, churches and others who run monastery sites, politics and associations and the responsible local players from the areas of management and strategy, education, marketing, PR as well as the monastics themselves.
Visitors / Interested parties: cultural tourists, spiritual tourists, pilgrims, seekers of meaning, pupils and students and anyone eager to learn.
Experts / Monastics / Sponsors: scientists, experts, planning departments, tourism organisations, monastics, sponsors.